The benefit of this for small businesses, individuals, and families over the free gmail, live.com, hotmail, or other free email services is that with this you can call support and get your password reset, enable dual factor authentication with the free Authy or Microsoft Authenticator App, and never get locked out of your account.
Even if you forget you forget your password and security questions or switch phones and lose your dual factor authentication app, you can call and get a live person who can fix your problem within minutes. Never lose access to your email account again! You will never need to switch email addresses either!
